Cottonelle Needs to Clean Itself Up
By Monica Cole
Cottonelle’s commercials have gone down the toilet (pun intended). The number of inappropriate commercials has begun to grow almost to the point that there are too many to list here. A couple of recent ads have stood out above the rest and have parents highly concerned.
Cottonelle’s newest advertising campaign “Down There Care: Meet His Parents,” has turned off many of its conservative customers. The ad features a homosexual couple and suggests one should “feel like the kind of guy you can take home to mother” when meeting the parents. All of Cottonelle’s commercials are on YouTube, but this particular ad with a gay couple is the only one with the comments disabled and more dislikes than likes. It is probably safe to say many of their customers were not praising the company as they hoped.
Another Cottonelle commercial features children being exploited while being asked how they feel after going to the bathroom and using Cottonelle. This is inappropriate since children should never be encouraged to talk publically about how their bottom feels and how clean their privates feel. A child’s privates should never be the focus of any advertisement. Cottonelle has crossed a line. Some commenters on YouTube agree mainly because we live in a world with pedophiles lurking.
Cottonelle, owned by Kimberly-Clark Corporation, should be more responsible in advertising. These ads are airing on television when children are likely watching, even on conservative networks such as the Hallmark Channel.
The company’s downward spiral of irresponsible marketing began with their “Dare to Go Commando” campaign when One Million Moms first began contacting Cottonelle and Kimberly-Clark Corporation. This particular marketing campaign had a company spokeswoman ask individuals if they felt cleaner after using Cottonelle because of the ripple texture. The Cottonelle spokeswoman went so far as to ask another woman if she felt clean enough to “go commando.” The woman walked back into the restroom to return with her undies in a small shopping bag. The commercial ended with both women pulling down the waistbands of their pants just enough to reveal they were not wearing panties.
Cottonelle is encouraging consumers to go without underwear? Oh, please! This is ridiculous. This type of advertising is extremely inappropriate.
The tissue paper company also has a similar ad, “Go Cottonelle. Go Commando.” In this ad, the spokeswoman asked a man to go commando, and it ends the same way.
Cottonelle should go back to using cute puppies in their advertisements instead of focusing on controversial issues.
Please sign our petition urging Cottonelle to put a stop to inappropriate marketing campaigns and cancel commercials immediately.