In South Dakota, the Road Signs Lead to the Wall

Have you been to Wall Drug in South Dakota?

  • I have been to Wall Drug.

    Votes: 3 23.1%
  • I have not been to Wall Drug.

    Votes: 10 76.9%

  • Total voters

Tall Timbers

Imperfect but forgiven
WALL, South Dakota -- Everything about Wall Drug, arguably the most iconic and long-lasting drugstore in America, exemplifies a doggedness. It took persistence to not only survive, but also thrive against insurmountable odds in a place few thought a small business had any business starting an enterprise in the first place.

In 1931, when Ted Hustead and his wife Dorothy were looking for a place to open a drugstore, he picked the thinly populated town of Wall because the local doctor told them he'd give them all his prescriptions, so he told the local paper years later.

Despite all their hard work, though, most of their potential customers passed their little prairie town along the highway, rarely noticing the store.

The Husteads' dire future all changed one hot summer night when Dorothy Hustead could not sleep. Irritated that the parade of cars along U.S. Route 16 was keeping her awake, she wondered: How could they make those people at least stop at their store and maybe buy a thing or two?

Out of that mild irritation came a plan: Plant signs along the highway offering free ice-cold water to weary travelers. And not just any signs, but clever ones like the humorous Burma-Shave signs that were famously posted all along small highways in the 1920s.

Tall Timbers

Imperfect but forgiven
Been there tons of times!! Everyone should visit at least once in their life! And the Corn Palace in Mitchell, SD...both along 1-90! Don't forget Mt Rushmore in the Black Hills too!! :D

I have a corn cob back scratcher that I paid a whole dollar for at the Corn Palace at least a few decades ago. It's among my most prized possessions. I stopped by there a couple of years ago with my oldest son and they no longer sold the back scratcher I have. I was disappointed.