$100M Ad Campaign Aims to Make Jesus the ‘Biggest Brand in Your City’

[Ghoti Ichthus]

$100M Ad Campaign Aims to Make Jesus the ‘Biggest Brand in Your City’​

“He Gets Us,” an effort to attract skeptics and cultural Christians, launches nationally this month. But Christians still have questions about how the church markets faith.

"If you haven’t seen the commercials yet, you will.
This month, what is thought to be the biggest-ever Christian advertising campaign will go national. Television commercials, along with online ads and billboards, will target millennials and Gen Z with a carefully crafted, exhaustively researched, and market-tested message about Jesus Christ: He gets us.
Those behind the “He Gets Us” campaign say they’ll spend $100 million—donated by a small group of wealthy anonymous families—on the national launch, putting the campaign in the same financial arena as big-name brands like Old Navy, TD Ameritrade, and Mercedes-Benz."

More
https://www.christianitytoday.com/n...campaign-branding-jesus-church-marketing.html

 

[RobinB]

Saw it yesterday, was surprised.

 

[JoyJoyJoy]

The ads direct viewers to HeGetsUs.com, where they can choose four ways to engage: chat live, text for “prayer and positive vibes,” sign up to join a small group with Alpha, or click through to a Bible reading plan on the YouVersion app.


The above is from the article. I cant get in line with *positive vibes*.
Maybe it will draw people to read the Bible.

 

[Armor of Light]

Maybe it will draw people to read the Bible.

maybe draw in a few from off the fence that are not walking properly

 

[NewWine2020]

While I believe the sentiment is good at heart, there is just something very repellant to me about seeing the words 'marketing' and 'Christianity" used in the same sentence.

But if it does, somehow stir attention from the next generation, than that's what matters.



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[Ghoti Ichthus]

Jesus met us where we are and told us to take The Gospel to the world

Jesus talked to individuals and preached to groups comprising thousands.

Jesus ate with publicans and was criticized.

Jesus' disciples made enough noise that the Pharisees told them to quiet. Jesus told the Pharisees that the very stones would cry out if they were quiet.


"Positive vibes" is far less threatening or exclusive than "prayer" to many people. In today's social zeitgeist of "anything other than God is good" and "Christians are stuck up, exclusive, and hateful," only offering prayer will immediately turn many off. It's easier to share The Gospel if one at least gets a chance to present it.

I look at the "marketing campaign" as street preaching using the media of the day. The same as any other form of public evangelizing. Taking The Gospel to whomever will hear wherever they are. Once upon a time, people frowned on street preachers using bullhorns and public address systems. There are still some denominations today that frown on TV evangelists, radio evangelists, street preaching, revival meetings, etc. because it's not one-on-one. There are some people in at least one denomination that are so worried about new Christians contaminating their churches with heresey that they are "careful" and "selective" about who they share The Gospel with, and that "quality" is better than quantity, and not in the megachurch sense.


May God bless millions and millions of people with saving faith. May the soil be fertile and the harvest be huge